Our Vision
Available options for universally accessible homes and inclusive activities in every MSA* in America by 2025.

*MSA = Metropolitan Statistical Area, i.e. an area with a population over 50,000.

Our Strategy


1. Reduce ignorance about disability.

Care is a precursor to action. It’s one thing to understand what universal design is, but it’s another to realize its potential to improve your life or the life of someone you know. We’re telling the stories of everyday people to help others care about people affected by disability. Look for something new in late June / early July 2018!


2. Build an incredible team.

Collaboration has to occur. Universal design requires an understanding of building science (for homes) or resource & risk management (for activities), and an understanding of how people affected by disability interact with their environment. We’re looking to build a team of design professionals, health professionals, people who have life experience with disability, and others who have the skills needed to move this business forward.


3. Design homes and activities.

Every community needs places for people to live and things for people to do. We design options that are usable by all people, to the greatest extent possible. Each of our design projects follows a specific process and is worked on remotely by small teams. The more projects we can do, the more options we’ll be able to offer.


4. Build an online library.

All of our design work will be accessible in an online library. Communities can become more welcoming to people affected by disability if there’s easy access to what can make a change. Our library will include design plans as well as information about products and other supports.


5. Build relationships in many communities.

Change can happen when people have the means to make lives better. We’re working on a strategy to eventually have a presence in each of the USA’s Metropolitan Statistical Areas. This will likely be through homebuilders, recreation providers, partner organizations, and/or local business leaders.


6. Help service providers be successful.

Design is only part of the equation. Accommodating specific needs and situations is another. There will be times when understanding an individual’s needs is important, knowing when a helping hand is necessary, or when decision-making could benefit from another perspective. We’re creating a support program to address this need.


7. Encourage in-person experiences.

Universal design is best understood when it’s experienced. This is pretty far off in the future, but we’re thinking through ways that we can help and incentivize in-person experiences, which will help increase the demand for more universal design, and ultimately improve our communities.


8. Repeat until the market is saturated.

While 2025 is our target for having a presence throughout America, we won’t stop until universal design is so common that it’s found everywhere, in abundance.

Why MSAs?

Because doing so gives us structure and covers most of the USA. There are almost 400 metropolitan statistical areas identified by the US Office of Management and Budget. We’re not excluding other areas.

Why 2025?

Because it feels doable, even if we can’t anticipate everything the future holds. This doesn’t mean that we’ll be finished in 2025 by any means, but having a basic presence in each MSA by 2025 is what we’re aiming for.